According to the report by WSJ, Amazon is in talks to buy podcast maker wondery, which is known for true-crime podcasts like “Doctor Death,” “Dirty John” and “Over My Dead Body,” was the sixth most-popular podcast publisher in the U.S. in September, according to audio analytics firm Podtrac, with more than 60 million downloads and streams of its shows.
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The talks value Wondery at over $300 million report claims.
Major players in the tech industry like Spotify, Apple and new york times acquired several other podcast startups. Now Amazon acquiring wondery to draw new listeners with 70,000 titles to start, including new original, exclusive shows hosted by DJ Khaled, Becky G, Will Smith, and Dan Patrick.
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The podcasting bussiness is heating up thanks to more listeners and new model advertising revenue from podcasts. Biggest players in the tech industry investing billions of dollars in the acquisition and attracting more users.