August 15 : Original iMac Goes on Sale

After three months of anticipation, the original iMac G3 goes on sale. It is known for being the first commercially successful computer to eliminate the use of legacy ports and the floppy drive.

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September 28: Think Different

On September 28, 1997, Apple's "Think Different" commercial campaign debuts just two weeks after Steve Jobs was named temporary CEO. The campaign, which was designed to reintroduce the Apple brand, was widely lauded by the press, the general public, and the advertising industry. It won several prizes along the way. In retrospect, Think Different marked the beginning of Apple's transformation from near-collapse in the 1990s to the world's most valuable firm.
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