The world is going digital with each passing day. It is pivotal for businesses to maintain an internet presence. Social media mediums like Facebook, Twitter, and Instagram have billions of users worldwide. They are connecting people from every corner of the world. These mediums have become a massive opportunity for many businesses to promote their products and services. Out of all the online platforms, Instagram has become one of the most famous visual mediums for internet marketing. It has billions of monthly active users. The engagement rates of Instagram are also better than other platforms like Facebook.
After TikTok, the short-form content became immensely popular in a brief period. They brought the concept of 30sec videos. Soon, Instagram also took up the same format, known as reels. It eliminates the use of any external video maker. A new trend of online marketing made its way. Instagram is popular for its long-form videos, stories, and photo content. So why is the program Reels important? What differentiates it from other Instagram content programs. Let’s learn about it in detail.
What are Instagram Reels, and what is their importance?
The TikTok app brought the concept of short-form videos. The app became a household trend because of its easy-to-make video maker and editor. It soon became popular among the masses as people did not need to use other video makers. Instagram saw an opportunity, and it rolled out Instagram Reels as a new feature in many countries. For Reels, people can make a video of 60 sec or less. Many of TikTok’s features are available in Reels. Including audio from Instagram’s music library, effects and filters, and speed modification. Users can also use their audio, such as original music or speech. It eliminates the use of any other video maker for creating content.
So why does it matter for marketers to use this feature? This new short video feature provides companies with several marketing choices. It has the added advantage of reaching and influencing younger audiences. Moreover, video content on Instagram generates 49% more engagement than simple photographs. Reels are now turning into an addiction; more and more people spend their time on it. The algorithm of Instagram is such that it reaches millions within a short time. Hence, Reels will aid audience increase and product sales.
5 Ways to Use Reels to Promote Your Product
Before using Reels, first, learn why videos are essential in your content marketing plan. Here are some examples of using Reels to sell your product.
1. Create a Reels video marketing plan.
Video is the most effective approach in online marketing. It helps increase the number of people who engage with your Instagram posts. This video marketing technique aids to increase website traffic. It extends the time visitors spend on your platform. It also leads to increased sales. You need to understand the functions of apps when using Instagram in your marketing. The best thing about Reels is that one does not require an external video maker app.
There are many factors to take into consideration while working with Reels. For example, to get the most exposure on Instagram, you need to know the best posting times. It would be best if you also incorporated stickers and hashtags. Tag your top admirers, and include a call to action. So, do have a good marketing plan in hand before diving into the world of reels.
2. Use a combination of entertaining and instructional content.
Keep your content interesting and educational. It is the best blend to increase engagement and views. You can also use Reels for various pivotal marketing goals. Businesses can recognize potential problems and help customers make better purchasing decisions. Many companies and startups are using reels to build brand image. For example, a startup on menstrual cups can use a short video format to spread awareness on using the product the right way.
3. Collaborate with those who have influencer personality
Instagram influencers are famous people who have a mass online following. And partnering with them is a great way to reach out to millions. Apart from that, it influences their followers to use the product. These influencers know the content type their followers like and consume. With the help of relevant content, they help build the audience’s trust in your product.
Collaborating with Instagram influencers is an effective way to enhance brand image. It has many advantages, especially for small and mid-size businesses. You can reap good results with a limited marketing budget.
4. Use user-generated content in your favor.
The most appealing feature of Instagram Reels is how it promotes authenticity. Your audience wants to learn about your brand and its culture. One unique way to achieve this is to leverage user-generated content. It engages your audience and helps reap genuine content from actual customers. In truth, you’re not marketing to your followers when you use UGC. You’re allowing them to sell your brand on your behalf! But why is this practice beneficial? Users believe that content created by their peers is more authentic. Hence, it is less susceptible to prejudice.
5. Share behind-the-scenes footage.
Instagram Reels have a brief 60-second duration. Thus, they are perfect for linking your business with potential customers instantly. You can directly make BTS without another video maker for Reels. For example, you can share the pizza-making process if you are a popular pizza outlet. Sharing behind-the-scenes videos is a trend that is becoming popular day by day. One effective method is to provide your audience with a company glimpse of behind the scenes. It helps build an emotional and human connection with the audience. Moreover, it creates brand authenticity.
Today, both big and small businesses are using Reels to their benefit. They believe it has the potential to revolutionize the online marketing game. Reels enable brands to work with influencers and consumers. It aids in creating entertaining and easy-to-consume content. It is an excellent opportunity to reach out to the masses within a short period. Furthermore, it’s time to create an Instagram Reels marketing strategy for your business. Make your product go viral with Instagram Reels today.