Instagram is now rolling out badges in Instagram Live to an initial group of over 50,000 creators, who will be able to offer their fans the ability to purchase badges during their live videos to stand out in the comments and show their support. This will help creators to earn from fans with these new badges.
The idea to monetize using fan badges is not unique to Instagram. Other live streaming platforms, including Twitch and YouTube, have similar systems. Facebook Live also allows fans to purchase stars on live videos, as a virtual tipping mechanism.
Instagram says Badges will begin testing next month with a small group of creators and businesses. Over the coming months it will expand across the US, Brazil, UK, Germany, France, Italy, Turkey, Spain, and Mexico.
Badges will appear next to a person’s name throughout the live video. Fans who have purchased badges in Live will stand out in the comments and unlock additional features, including placement on a creator’s list of badge holders and access to a special heart.
How to use Instagram luve badges
- You can click here to enable badges to your account
- After if you have enabled the new badge feature on Instagram now you will be able to earn through new badges.
- Viewers can buy one heart for $0.99, two for $1.99, or 3 for $4.99. It’s reported that initially, creators will receive 100% of the revenue from Instagram Live badges sales.