September 28: Think Different

On September 28, 1997, Apple’s “Think Different” commercial campaign debuts just two weeks after Steve Jobs was named temporary CEO. The campaign, which was designed to reintroduce the Apple brand, was widely lauded by the press, the general public, and the advertising industry. It won several prizes along the way. In retrospect, Think Different marked the beginning of Apple’s transformation from near-collapse in the 1990s to the world’s most valuable firm.

Here is the video showing the Think Different commercial.

YouTube video

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do

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