As more and more people opting for Privacy, Companies are making it harder for advertising and other companies that depend on user data to collect data and track users. Apple has recently announced and now Google joins to end support for third-party cookies. The company has built a new way that blocks tracking users and benefits advertisers.
- Facebook hates iOS new privacy feature which blocks tracking users personal data
What are cookies?
Cookies are text files with small pieces of data — like a username and password — that are used to identify your computer as you use a computer network. Specific cookies known as HTTP cookies are used to identify specific users and improve your web browsing experience and ensure to deliver relevant ads.
Cookies help web developers give you more personal, convenient website visits. Cookies let websites remember you, your website logins, shopping carts and more.
What is Google’s sandbox?
A year ago Google introduced a new Sandbox to phase out the tracking of third-party cookies and replace them with new browser features.
Third-party cookies have been blocked for a while in Safari and Firefox and Google plans on doing the same in Chrome.
Privacy Sandbox technology for interest-based advertising (FLoC) Federated Learning of Cohorts proposes a new way for businesses to reach people with relevant content and ads by clustering large groups of people with similar interests. Google says this approach effectively hides individuals “in the crowd” and uses on-device processing to keep a person’s web history private on the browser.
According to the blog post from Google, FLoC can provide an effective replacement signal for third-party cookies. And tests of FLoC to reach in-market and affinity Google Audiences show that advertisers can expect to see at least 95% of the conversions per dollar spent when compared to cookie-based advertising.
Download full PDF here
