Apple is making advertising harder

Apple the company that knows for privacy is making a big bet on digital advertising. In the latest attempt apple’s iOS 14, iPad 14, and tvOS 14, apps will be required to receive user permission to track users across apps or websites owned by other companies, or to access the device’s advertising identifier ( The code is a unique identifier that helps advertisers track the effectiveness of ads across mobile apps, websites, email clients, and more.)

Apple’s latest attempt turned the mobile marketing industry upside down

You already know how mobile digital marketing changed the era of advertising, instead of showing some random ads, It became more personalized and at some points, they know what you exactly looking for. From banners to big data, digital marketing has continuously adapted to meet the needs of customers and brands alike.

Privacy is not a concern then – But now it is

Companies like Apple are making big promises about rising in privacy. And Apple is doing it, In the latest attempt Apple’s iOS 14 has seen a serious boost to iPhone privacy and security and it actually blocking IDFA (identifier for advertisers).

“Customer data can be collected in three ways: by directly asking customers, by indirectly tracking customers, and by appending other sources of customer data to your own,”

Apple’s new privacy feature, called App Tracking Transparency (ATT) makes all tracking across apps and websites opt-in only. For the first time, iOS 14 is to require apps to get permission from users before collecting their data – giving users an opt-in to this compromise to their privacy.

This is a major backlash for companies like Facebook and others who rely on data for advertising. This will impact showing Personalised ads on mobile devices that apps share data between to know more info about the user. The advertising industry has been entirely dependent on collecting users’ information by tracking their activity over the internet through cookies and other trackers.

Tech giants such as Google and Facebook are highly dependent on the advertising industry as most of their revenue is generated by providing advertisement services on their platforms. But apple’s revenue comes overwhelmingly from its hardware. And apple ecosystem made apple to be more strict about how it’s users data can be used

A long time ago Apple allowed app developers will be able to create ad-blocking software for Safari’s mobile browser.

Is this the end of mobile advertising?

No, absolutely not, its Barley few information is changed between apps but most of the user’s data will come from the origin – Mean the exact app are they using. I really don’t think this will impact most of the users as most of the users are not apple users. And also rise in privacy concerns might also open more doors or block digital advertising. Companies should adopt another way to show ads to users without compromising privacy.

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