I have recently written a blog post about How apple is making changes in its iOS privacy making it harder for companies like Facebook which blocks them to access users’ personal information to show personalized ads. To defend against this new privacy feature, Facebook is running a campaign with full-page newspaper ads explaining “this will impact small business”.
“Apple controls an entire ecosystem from device to app store and apps, and uses this power to harm developers and consumers, as well as large platforms like Facebook.”
Privacy vs Ads
Ads are everywhere, The ad bussiness is huge in numbers, Companies user our personal data in order to show personalised ads to us , it been for years but not anymore with Apple’s new law.
If the product is free, then you are the product
Facebook Claims small bussiness will be impacted most by this new privacy feature and to be clear the entire Facebook bussiness model is in trouble on apple devices.
Apple is not letting Facebook to track users and Facebook is worried about not letting them to show personalised ads – Apple says “it’s because to ensure privacy ” – Facebook says “it hurts small bussiness. “
Its up to the end users
Its all upto to the end users whether to opt in or opt out of using personal information – Privacy matters
If you are in favour of Facebook you can visit this link and share your voice against apple’s new privacy feature and in favour to apple privacy rule its time to celebrate.